- Posted at
- by Liz Nell
The US holiday shopping season is looking different this year but still very much on track for record-breaking sales. As the e-commerce share continues to grow, we see how..
- Posted at
- by Liz Nell
In this follow-on piece, we’ll look at other ways that premium brands can leverage content tools and opportunities to improve their brand equity on Amazon…
- Posted at
- by Liz Nell
Losing control of content on Amazon results in product misrepresentation, unhappy customers, and ultimately, brand erosion. For premium brands, it’s a nonstarter…
- Posted at
- by Liz Nell
To stay competitive, premium brands have to meet the preferences of the digitally native shopper. This means ignoring Amazon is no longer the obvious choice…
